Daily Archives: July 3, 2013

Marketing Under 15 Seconds

Marketers often have difficulty fitting everything into a one-minute commercial. What if you only had 15 seconds, or six? The introduction of Vine, launched by Twitter in January of 2013, gave users the ability to create six-second video clips–which continuously loop–with their smartphones. Consumers have created millions of videos with it, and big-brand marketers have …

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