Pizzerias lose customers all the time, for any number of reasons, but it doesn’t have to be this way. With the proper strategy in place, it’s possible to win back your most valuable customers. The Pizza Insider went to Kane Russell, head of marketing at Thanx, a technology company based in San Francisco that helps …
Author Archives: Liz
Behind the Pizza Peel: Al Santillo
Behind the Pizza Peel is a profile series I’ve been wanting to put together for years. Its goal is to reveal the warm–and sometimes wild–personalities that create America’s favorite food on a daily basis. Who are the people behind the pizzas, and what made them choose a pizza peel over a briefcase? What’s their inspiration …
Behind the Pizza Peel: Roberto Caporuscio
Behind the Pizza Peel is a profile series I’ve been wanting to put together for years. Its goal is to reveal the warm–and sometimes wild–personalities that create America’s favorite food on a daily basis. Who are the people behind the pizzas, and what made them choose a pizza peel over a briefcase? What’s their inspiration …
Behind the Pizza Peel: Mathieu Palombino
Behind the Pizza Peel is a profile series I’ve been wanting to put together for years. Its goal is to reveal the warm–and sometimes wild–personalities that create America’s favorite food on a daily basis. Who are the people behind the pizzas, and what made them choose a pizza peel over a briefcase? What’s their inspiration …
Behind the Pizza Peel: Dan Blumenthal
Behind the Pizza Peel is a profile series I’ve been wanting to put together for years. Its goal is to reveal the warm–and sometimes wild–personalities that create America’s favorite food on a daily basis. Who are the people behind the pizzas, and what made them choose a pizza peel over a briefcase? What’s their inspiration …
Behind the Pizza Peel: Jay Jerrier
Behind the Pizza Peel is a profile series I’ve been wanting to put together for years. Its goal is to reveal the warm–and sometimes wild–personalities that create America’s favorite food on a daily basis. Who are the people behind the pizzas, and what made them choose a pizza peel over a briefcase? What’s their inspiration …
7 Steps to Press Releases that Get Noticed
If you’re just starting out, or have a limited marketing budget, you can start getting the attention of local and national media immediately through a simple press release. At PMQ Pizza Magazine, and really every publication I’ve worked with in the past, press releases were the first point of contact we had with many businesses, …
5 Pumpkin Pizza Recipes to Try
It’s almost October, and everyone is going crazy with pumpkin! You’ll find it in coffee creamer, candy, beer, cookies, chips, dog treats, ice cream…. You name the product and there’s probably a pumpkin version of it. With all this pumpkin going on, why not give the masses what they want this October? Consider testing a …
7 Reasons to Try Vehicle Advertising
Credit: Big Mama’s and Papa’s Pizzeria in Los Angeles If you’ve ever considered using your delivery vehicles to advertise your pizzeria with magnetic signs, car toppers, wraps or decals, take a look at these 7 reasons why it could be the best marketing decision you’ve ever made. (All of these tips were compiled from my …
9 Reasons You Need a Website
Hard to believe, but there are still pizzeria operators who believe they do not need a website. Many businesses are now, unfortunately, considering a Facebook or Twitter page to be the new “website.” However, social media will not give customers the immediate information they are seeking when it comes to menus and contact information, not …