Category Archives: enewsletter marketing

6 Ways to Wake Up a Boring Newsletter

Credit: Devopstom (Flickr) We all love the ease of sending out e-newsletters. The Internet has saved us all thousands of dollars on paper and postage. However, the old rules of newsletters do not apply to e-newsletters. Long copy must be shortened; benefits and specials must grab the readers attention quickly; and readers must have a …

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