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Category Archives: liz barrett

7 Steps to Press Releases that Get Noticed

If you’re just starting out, or have a limited marketing budget, you can start getting the attention of local and national media immediately through a simple press release. At PMQ Pizza Magazine, and really every publication I’ve worked with in the past, press releases were the first point of contact we had with many businesses, …

3 Pizzerias Making Millions

When it comes to standing out in the pizza industry, you want to be unique and represent your own style. However, there’s something we all can learn from those who are bringing in millions of dollars every year. I’m not talking about the big four pizza chains here, I’m talking about stores that most of …

8 Ways to Keep Customers Loyal

Your customers are already members of, at minimum, three or four loyalty programs tied to the local grocery store, office supply chain, drug store or elsewhere. Offering a program with rewards and discounts from your pizzeria would is sure to be welcomed with open arms. However, printing out a business card and purchasing a fancy …

12 Ways to Get Free Publicity

For some of you, spending money on marketing may be the last thing on your mind, especially if business is slow and you’re biggest concern is paying your staff. However, the slow times are when it’s the most important to keep your pizzeria’s name in front of customers. After all, that’s when you need their business …

Perfecting the Meatball

Were you blessed with a family meatball recipe handed down through the generations, or have you struggled to perfect the meatballs at your pizzeria? Many pizzeria operators find it difficult to create a meatball that’s consistently moist without being wet, while at the same time being firm, but not dense. In the December 2014 issue …

Forgotten Marketing Method Reaps Big Rewards

Before you balk at this post thinking that direct mail is dead. Think again. How many direct mail pieces do you receive from mom-and-pop pizzerias on a weekly basis? What about monthly? My guess is, you don’t receive many, which means you have the potential to stand out as the only pizzeria in your neighborhood …

16 Ways to Sell More Appetizers

One of the quickest ways to boost check averages at your pizzeria is to sell more appetizers. Imagine if just 10% more of your customers ordered starters. The difference in revenue would be noticeable. Easier said that done, you say? Here are 16 ways to encourage customers to kick off their meal with a starter. …

Smarter Ways to Use Your Pizza Box

Credit: Christopher King/Melville House Publishing (Viva la Pizza!) Are you currently using your pizza boxes to promote your pizzeria? Don’t underestimate the power of these advertising gems! Below I’ve shared a few tips from my upcoming article about box top promotions scheduled to appear in the April 2015 edition of PMQ Pizza Magazine. …

Why Integration is So Important to Your Pizzeria

Remember when a pizza order used to involve a slip of paper and a pencil? The amount of data involved in promoting, securing, and processing an order nowadays is mind blowing. From social media to POS systems to loyalty cards, text messaging and email lists, things can get pretty overwhelming. You’ve been taught over the …

The Risks and Rewards of Catering

Catering can be a great way to bring in extra revenue, but it doesn’t come without its fair share of risk. When a catering order goes right, everyone is happy, but when it goes wrong, a lot of people will know, potentially threatening your pizzeria’s reputation and future catering orders. In order to share valuable …