Category Archives: liz barrett foster

12 Ways to Get Free Publicity

For some of you, spending money on marketing may be the last thing on your mind, especially if business is slow and you’re biggest concern is paying your staff. However, the slow times are when it’s the most important to keep your pizzeria’s name in front of customers. After all, that’s when you need their business …

Read more

Save 40% on Credit Card Processing Fees

I don’t know about you, but I’ve had credit cards and payment processing on my mind a lot lately. I’m currently working on two articles related to the topic—one that focuses on POS systems and the other on the need to adapt to EMV cards that will become more standard this October. During my research, …

Read more

3 Ways to Crush Your Competition

Far too many times I’ve heard pizzeria operators say, “We were doing great until the competition moved in a couple of blocks away; then sales started to slip.” Here’s the truth: You will always have competition; it’s a given if you’re running a pizzeria. However, the way you handle that competition can mean the difference …

Read more

7 New Ways to Make Hummus

Remember when hummus used to be chickpeas, garlic, tahini and olive oil? Recently there’s been a surge of different flavor combinations being introduced into hummus, helping to make appetizer orders almost irresistible. Looking for a way to introduce an intriguing hummus offering to your starter menu? Check out the following recipes. Pizza Hummus is reminiscent …

Read more

Smarter Ways to Use Your Pizza Box

Credit: Christopher King/Melville House Publishing (Viva la Pizza!)       Are you currently using your pizza boxes to promote your pizzeria? Don’t underestimate the power of these advertising gems!       Below I’ve shared a few tips from my upcoming article about box top promotions scheduled to appear in the April 2015 edition of PMQ Pizza Magazine. …

Read more

How a Glass Bowl Can Double Your Business

You know those glass bowls you see at restaurants asking customers to “Drop a card for the monthly drawing?” When used properly, they can actually double your business in a matter of weeks. Now hear me out. Try this idea for three months (the way it’s outlined here), and you’ll become a believer. Here are …

Read more