Category Archives: pizzeria marketing


Top 5 Ways to Win Back Lost Customers

Pizzerias lose customers all the time, for any number of reasons, but it doesn’t have to be this way. With the proper strategy in place, it’s possible to win back your most valuable customers. The Pizza Insider went to Kane Russell, head of marketing at Thanx, a technology company based in San Francisco that helps …

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8 Ways to Score with Fall Football

The fall football season will be here sooner than you think, which means lots of hungry fans who love convenient carry-out and delivery food. Lucky for you, pizza leads the pack! So how can you make sure you get the most benefit from football season? First, start planning early–like now! Then, consider all of the …

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3 Pizzerias Making Millions

When it comes to standing out in the pizza industry, you want to be unique and represent your own style. However, there’s something we all can learn from those who are bringing in millions of dollars every year. I’m not talking about the big four pizza chains here, I’m talking about stores that most of …

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7 Ways to Team Up for Profit

Have you ever teamed up with another business in order to promote both businesses using a smaller marketing budget? Think of all of the business owners you already know in your area. Would any of them be open to the idea of pairing up to save? Let’s look at what you need to do and …

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Top 3 Pizzeria Marketing Tips

A couple of weeks ago I took to Facebook and asked pizzeria operators to tell me their top three marketing ideas. One of the owners who responded will now be featured in an upcoming issue of PMQ Pizza Magazine! Another respondent, who is not a pizzeria operator, but knows a thing or two about pizzeria …

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16 Ways to Sell More Appetizers

One of the quickest ways to boost check averages at your pizzeria is to sell more appetizers. Imagine if  just 10% more of your customers ordered starters. The difference in revenue would be noticeable. Easier said that done, you say? Here are 16 ways to encourage customers to kick off their meal with a starter. …

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Smarter Ways to Use Your Pizza Box

Credit: Christopher King/Melville House Publishing (Viva la Pizza!)       Are you currently using your pizza boxes to promote your pizzeria? Don’t underestimate the power of these advertising gems!       Below I’ve shared a few tips from my upcoming article about box top promotions scheduled to appear in the April 2015 edition of PMQ Pizza Magazine. …

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Why Integration is So Important to Your Pizzeria

Remember when a pizza order used to involve a slip of paper and a pencil? The amount of data involved in promoting, securing, and processing an order nowadays is mind blowing. From social media to POS systems to loyalty cards, text messaging and email lists, things can get pretty overwhelming. You’ve been taught over the …

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5 Ways to Make More Money this December

It’s the holiday season, a time for good cheer and making money! Wondering how you can enter 2015 in the black? Here are five simple steps that will get you on the right track. 1. Make the Most of Gift Cards. Over $100 billion is spent on gift cards every year. Make it EASY for …

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Experimenting with Experiential Marketing

Have you ever heard the term “Experiential Marketing?” You may be doing it without even realizing it, and if you aren’t, statistics show us that it’s definitely worth trying. Experiential Marketing is a term used for marketing that allows the consumer to interact with your business, creating a memory, and theoretically making them want to …

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