Category Archives: restaurant marketing


8 Ways to Score with Fall Football

The fall football season will be here sooner than you think, which means lots of hungry fans who love convenient carry-out and delivery food. Lucky for you, pizza leads the pack! So how can you make sure you get the most benefit from football season? First, start planning early–like now! Then, consider all of the …

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Top 3 Pizzeria Marketing Tips

A couple of weeks ago I took to Facebook and asked pizzeria operators to tell me their top three marketing ideas. One of the owners who responded will now be featured in an upcoming issue of PMQ Pizza Magazine! Another respondent, who is not a pizzeria operator, but knows a thing or two about pizzeria …

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16 Ways to Sell More Appetizers

One of the quickest ways to boost check averages at your pizzeria is to sell more appetizers. Imagine if  just 10% more of your customers ordered starters. The difference in revenue would be noticeable. Easier said that done, you say? Here are 16 ways to encourage customers to kick off their meal with a starter. …

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Experimenting with Experiential Marketing

Have you ever heard the term “Experiential Marketing?” You may be doing it without even realizing it, and if you aren’t, statistics show us that it’s definitely worth trying. Experiential Marketing is a term used for marketing that allows the consumer to interact with your business, creating a memory, and theoretically making them want to …

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3 Big Marketing Mistakes–and How to Fix Them

This week, The Pizza Insider turns to Linda Duke, owner of Duke Marketing, PMQ’s resident marketing maven, and author of Recipes for Restaurateurs, for advice on potential marketing mistakes and how you can easily bring new customers—and increased sales—through the door by giving away something you make every day. 1.     What are three marketing mistakes currently …

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