Category Archives: the pizza insider

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Top 5 Ways to Win Back Lost Customers

Pizzerias lose customers all the time, for any number of reasons, but it doesn’t have to be this way. With the proper strategy in place, it’s possible to win back your most valuable customers. The Pizza Insider went to Kane Russell, head of marketing at Thanx, a technology company based in San Francisco that helps …

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Behind the Pizza Peel: Al Santillo

Behind the Pizza Peel is a profile series I’ve been wanting to put together for years. Its goal is to reveal the warm–and sometimes wild–personalities that create America’s favorite food on a daily basis.  Who are the people behind the pizzas, and what made them choose a pizza peel over a briefcase? What’s their inspiration …

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Behind the Pizza Peel: Roberto Caporuscio

Behind the Pizza Peel is a profile series I’ve been wanting to put together for years. Its goal is to reveal the warm–and sometimes wild–personalities that create America’s favorite food on a daily basis. Who are the people behind the pizzas, and what made them choose a pizza peel over a briefcase? What’s their inspiration …

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Behind the Pizza Peel: Mathieu Palombino

Behind the Pizza Peel is a profile series I’ve been wanting to put together for years. Its goal is to reveal the warm–and sometimes wild–personalities that create America’s favorite food on a daily basis. Who are the people behind the pizzas, and what made them choose a pizza peel over a briefcase? What’s their inspiration …

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Behind the Pizza Peel: Jay Jerrier

Behind the Pizza Peel is a profile series I’ve been wanting to put together for years. Its goal is to reveal the warm–and sometimes wild–personalities that create America’s favorite food on a daily basis.  Who are the people behind the pizzas, and what made them choose a pizza peel over a briefcase? What’s their inspiration …

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7 Steps to Press Releases that Get Noticed

If you’re just starting out, or have a limited marketing budget, you can start getting the attention of local and national media immediately through a simple press release. At PMQ Pizza Magazine, and really every publication I’ve worked with in the past, press releases were the first point of contact we had with many businesses, …

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8 Fixes for Your Boring Restroom

You spend every waking moment thinking about how you can keep your pizzeria ahead of the competition. You update your menus, add outdoor seating and introduce creative cocktails. But when was the last time you paid attention to your restroom? Admit it. At some point in your life, you’ve visited a restaurant that had a …

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Increase Profits with Smaller Portions

We see it all the time–restaurants serving portions that could feed two to three people. It’s a struggle between giving the customer a feeling of getting more for their money while still trying to make a healthy profit. Some of the downsides to serving portions that are too large include wasted food, additional to-go box …

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5 Ways to Retain Your Customers

By now you know that repeat customers bring the most consistent profits into your pizzeria. They spend more, they provide word-of-mouth advertising for you, and they loyally return again and again, bringing friends each time, if you’re lucky. The goal should be to have at least 25% of your profits coming from repeat customers. So …

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The 5 Reasons I Kept My Job

This month I celebrated eight years with PMQ Pizza Magazine. In the past, I’ve had a record of jumping ship before the three-year mark for reasons ranging from low wages to no room for advancement. The achievement got me thinking about the reasons behind why I’ve stayed with PMQ for so long when I struggled …

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