You may have felt the effects of a ban on school pizza delivery in your area last year when nutritional guidelines forced some schools to stop allowing the favorite menu item in cafeterias. According to a recent story in the Wichita Eagle, students in Wichita will now be getting pizza back one day a week, …
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Let Your Customers Tell Your Story
With so much information coming at us every day, it gets harder and harder to grab the attention of potential customers with traditional marketing methods. Every piece of marketing material we receive features a company boasting about how wonderful their products are and why we should pick up the phone to buy them. If all …
Marketing Under 15 Seconds
Marketers often have difficulty fitting everything into a one-minute commercial. What if you only had 15 seconds, or six? The introduction of Vine, launched by Twitter in January of 2013, gave users the ability to create six-second video clips–which continuously loop–with their smartphones. Consumers have created millions of videos with it, and big-brand marketers have …
Leading By Example
Photo: Andy Arthur As the owner/operator/manager of your pizzeria’s staff, you have a lot of people counting on you every day. Have you fully accepted the leadership role and everything it requires to inspire your staff to give you their all?Leaders have been defined many ways throughout history, but all have possessed similar attributes. They …
Putting an End to Email Overload
I’m going to step away from pizza for a moment, because I really want to share something that I feel can be a big help to everyone who spends a lot of time going through emails every day. I’ve never spoken to this company and I’m not being paid to say nice things about them. …
7 Ways to Benefit from LinkedIn
I’ll admit that when I first started using LinkedIn, I had no idea what I was doing. In fact, I was a bit late to the game, joining just about a year ago. As the months have passed, I’ve picked up a few things, but still wouldn’t consider myself a LinkedIn expert. However, I do …
Timeless Advice from Dale Carnegie
Photo: Liz Barrett Last week I was looking for a new book to start reading and pulled one off the shelf that has moved with me from place to place since probably the early ’90s. I don’t think I ever finished it when I first started reading it all those years ago, but I’m now …
Traveling Pizza
Photo: Liz Barrett Since joining the PMQ Pizza Magazine staff six years ago, pizza has traveled with me on many an airplane or car ride back home to Oxford, Mississippi, from pizzeria visits around the country (you’d be surprised how well it keeps). Sometimes, since my friends know that I love pizza, they also bring …
Training Time
What’s your training style at your pizzeria? Do new hires follow a training manual and specific steps to learn their new job or are they thrown to the wolves? In order to properly learn any task in a pizzeria, trainees usually need to go through a series of steps, which include, but are not limited …
Liven Up Soda Sales
Jic Jac is a soda from the 1950s that was originally produced in St. Louis.Photo: specialtysodas.com Just as wine and beer drinkers enjoy picking out the perfect beverage to go with their meal, those who don’t imbibe also enjoy variety in their nonalcoholic drink choices. I was looking through a specialty soda website recently and …